Google quickly came up in its Adsense Blog and tried to explain why the unrelated Ford Explorer ads were shown. And if still not convinced, Google advised people to filter out these ads by adding the destination URL of the ad to competitor filter list.
Some of you have asked, "How is an ad for an off-road vehicle targeted to my pages about hiking?" Excellent question!
Contextual targeting, or targeting the text on your site (the primary targeting mechanism of AdSense), is only one form of targeting. With the launch of the site targeting program, advertisers can select sites that are relevant to their prospective visitors, thereby targeting an audience, not just content. So although the ad campaign may not be targeted directly to your site's content, it will be relevant to the specific or general interests of your readers
Send to a friend | Permalink | Del.icio.us | Go To Top
Translate:
