Staples launched a Staples Easy Button which says "That was easy" when ever a large red push button marked "easy" is clicked. The Staples Easy Button commercials highlighted that even the Gift Experts need assistance when it comes to Holiday Shopping. In one of the Staples christmas commercial, Santa Claus is shown using this button to order digital cameras from the Staples store, rather than have his selves create megapixels camera. The Easy Button promotional campaign was an instant hit and Staple is now trying to cash in the popularity.

Staples is agressively marketing the easy button and asking customers to Press often to relieve stress. Proceeds from the sale of that item, up to $1 million, are donated to Boys and Girls Clubs of America.

Staples will be soon releasing an Easy Button software that can be downloaded on your computer. Customers will then be able to link directly to Staples' Web site and access products such as Internet security protect software, paper shredders, organizing supplies, locking file cabinets, safes and surge protectors. This button complements the retail chain's "Easy Button" desk accessory.

Download Staples Easy Button software for desktop:
Windows XP (843KB)
Macintosh OSX (607KB)


Send to a friend | Permalink | Del.icio.us | Go To Top
Translate: