Google has finally launched its own Google Finance service. For years now, those seeking financial information via Google were been sent to competitors such as Yahoo and MSN. Now Google's is providing financial information directly to its own users.

Aside from charts, Google will be offering news and blog search results related to companies listed in the finance area. Google Finance will initially cover only companies in North America, but Google said it plans to expand "very quickly" to other countries and regions of the world in the future, though there's no exact rollout schedule.

Google is allowing people to save a portfolio, a further extension of the stock tracking it already introduced for its personal home page service, this feature that may help keep searchers sticking with it.
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