Microsoft hopes to establish itself as a leading provider of mobile search services, with the introduction of its new technologies that are now being tested.
Mobile search is important because in many markets, including some Asian countries, more people access the Internet from mobile phones than from PCs. For users like these, being able to combine search results with services that can sense a user's location is critical.
Called Windows Live Mobile Search, the technology is being tested in the U.S. and the U.K. It allows users to search for local listings, such as shops and restaurants, and provides them with maps and driving directions. Users can also call any of the returned listings from their handset with a single click of a button.
Microsoft Windows Live Mobile Search also gives users access to search results from the Web, including blogs.
Microsoft isn't the only company looking to stake out its turf in mobile search. For example, Google and Baidu have signed mobile search agreements with handset makers Motorola and Nokia, respectively. One potential advantage for Microsoft is the growing popularity of phones that run Windows Mobile software.


Source: infoworld


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