That is a major setback for Goodmail, Google has decided not to accept payment from approved bulk mailers to ensure their emails reach Gmail users Inbox bypassing any its email filters.
"Gmail has a superior spam detection system that gives users ultimate control over the messages that are filtered into their spam folders," said Eileen Rodriguez from Google Corporate Communications.
After AOL's controversial plan to implement Goodmail's CertifiedEmail system, one that would require approved bulk mailers to pay a small fee per email in order to ensure delivery to member inboxes. And Yahoo! made a separate announcement about the use of Goodmail, many had feared a domino effect in the industry that would cost bulk mailers millions of dollars per year. There were fear that Google would follow the same suit but didn't.
Related: How goodwill process works
source: here
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