Apple and Nike has announced a partnership that will see the launch of "Nike-iPod" products. Apple said that the partnership is meant to take what people do naturally — like running and make it better.
"It matches naturally to a behavior that exists," Greg Joswiak, Apple’s vice president of worldwide iPod marketing, told Playlist. "We’ve enabled people to have a much better running experience than ever before."
The first product to roll out of this partnership will be the Nike-iPod Sport Kit, a wireless system that allows Nike footwear to talk with iPod nano. The Sport Kit, stores information such as time, distance, calories burned and pace on to a iPod and then displayed on the screen in realtime. Also Audible feedback is also provided through headphones.
The sensor in the shoe recognizes the step, and it sends data to the iPod receiver, which stores the data. The information can then be synced to a computer, so runners can keep track of their progress.
The kit includes an in-shoe sensor and a receiver that attaches to the iPod. A new Nike Sport Music section on the iTunes Music Store and a new nikeplus.com personal service site are also available.
The Nike-iPod Sport Kit is expected to be available within 60 days for a suggested retail price of $29 through the Apple Store. The Nike-iPod Sport Kit requires a Nike+ shoe and an iPod nano.
Official Site: Nike-iPod Sport Kit
Source: Apple and Nike products
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