Virgin Mobile, a cellphone service used mostly by teenagers, is giving its customers the option to earn free mobile minutes if they view and respond to ads on their mobile phones.

Wireless providers are giving its users more features such as Web browsers and video players in cell phones in an effort to expand their revenue beyond voice. They also hope to profit from using these advanced phones to display advertising.

Under the offer, customers of Virgin, can get up to 75 minutes of free calls per month if they spend an equal amount of time looking at ads and replying to these ads via text messages.

"If you give somebody the choice whether you can have free content with advertising or you can pay for the content they'll chose the former," Golvin said.

"Realistically the price of voice is pretty darn cheap on a mobile phone these days so giving somebody three free minutes of mobile voice is not a compelling proposition for most mobile users."

source: Earn free mobile minutes from Virgin Mobile


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