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Wednesday, May 17, 2006

Microsoft launched counter attack against Google

Posted by Harsha

Microsoft hinted that it will crush Google in the same way it crushed Netscape by integrating enterprise search into its Windows Vista, Office 2007, Outlook 2007 and SharePoint 2007 and with the rest of the Windows platform and also with emerging web services from Microsoft.

Microsoft multifaceted search platform, which includes Vista Search, Sharepoint Enterprise Search, Windows Live Search and an enhanced web search, cannot be matched by rivals because it harnesses other Windows services such as workflow and BI. This will enable users not only to search and find corporate data but analyze it, act on it in a logical way and share it with colleagues, Gates said.

"This is the last mile of productivity," Gates said, noting that the ability to search across the corporate desktop, network, intranet, and Internet services from a common user interface will help reduce or eliminate information overload affecting knowledge workers.

"The key differentiating thing is how the information is presented," Gates said during his keynote, noting that it's not enough to do business intelligence well, or search well, or portal well, but to allow these services to "feed off each other" and provide information in context to end users.



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