Microsoft has been talking up its new Windows Media Photo image format to take the place of the JPEG image. Windows Media Photo imaging will be natively supported by Microsoft's upcoming Windows Vista and will be back compatible to Windows XP.
Most digital cameras in todays world have the ability to output images in JPEG format, so Microsoft has been in talks with all the major digital camera manufacturers and industry leaders to make them use its Windows Media Photo. Microsoft program manager for Windows Media Photo Bill Crow explains that Windows Media Photo can offer better image quality at twice the 6:1 compression commonly used in today's digital cameras, "We can do it in half the size of a JPEG file."
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