AOLs plan to keep and expand netscape audience was devised by Jason Calacanis, the founder of Weblogs Inc., a collection of blogs that AOL bought last year. Mr. Calacanis proposed that Netscape could combine blogging with the growing popularity of sites that allowed people to share interesting things they found on the Internet with others.
The site is modeled on Digg or Slashdot, a rapidly growing sites focused on technology news. Digg users find items that interest them on news sites, blogs or anywhere else on the Web. They submit links to those items along with a short descriptions. And Other users then vote on these items, and those that generate the most interest are displayed on the sites main page.
Mr. Calacanis has set aside a budget to pay for the Netscape bloggers to travel to news events, often with video crews. He said he hoped that the audience participation would allow Netscape.com to be quick to respond to news events. The bloggers will work on a schedule so that someone is on duty around the clock.
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