The billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonalds arches are dead center.
The billboard, which went up near the intersection of Clark and Addison on Friday, is the latest in a campaign aimed at urging Chicagoans to turn to McDonalds for breakfast.
"McDonald’s invented breakfast in the quick service restaurant industry," says Rob Jackson, McDonalds marketing director
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