Google and eBay announced a deal whereby Google will provide eBay will text-based advertising outside the United States. Also, eBay and Google will collaborate to unveil "click-to-call" functionality in advertisements which enables users to immediately initiate VoIP calls to merchants, customer service, sales representatives, or advertisers directly from Web-based advertisements using either Skype or Google Talk.
"This agreement underscores how much we value eBay as a partner," said Eric Schmidt, CEO of Google, in a statement. "Our technologies will allow us to connect users to relevant advertising across eBays international properties. By working together to promote click-to-call functionality through Google Talk and Skype, we are offering advertisers another innovative way to connect with customers."
"Click-to-call" functionality in online advertisements provides a way for merchants already setup to offer telephone based sales and support to tap into online advertising, a move which could be lucrative for both Google and eBay.
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